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Nike Air Max Day in March will mark the 32nd anniversary of one of the most iconic stories and sneaker lines.Originally hired as a corporate architect designing office spaces, showrooms, and stores, Hatfield was asked to become a part of the shoe design team.
Hatfield himself said that all elements of design, architecture and shoe design included, are a culmination of art, science, and culture.On a visit to Paris, France, Hatfield came across one of the most controversial buildings in the French capital; Centre Georges Pompidou.
This machine-like structure looked like it was inside out, everted with everything exposed.The building was also brightly colored so it could be noticed from far away and stand out.
What Hatfield sought to do was shake up the world of design and the way people looked at shoes.
The way Tinker Hatfield would go about india this was to take the functionality and performance of the Nike running shoes and represent it in an aesthetic way.As with anything that is against max grain, or anything that deviates shoes tradition there was a wave or critics and detractors who were not as enthusiastic about the design, even higher-ups within Nike were skeptical.
The idea that the literal inner workings of the sneaker were to be exposed felt like the idea was too progressive and post-modern to many.Forland was able to innovate and inject more air air the Air-Sole unit shoes give more cushioning, and also lessen the foam in the midsole as much possible without sacrificing the sneakers durability and performance.
Gradually the visible Air-Sole unit was extended from the heel online in Nike Air Max air to the forefoot of the shoe as well as the max Nike Air Max 95and then even further to the entire sole Nike Air Max 97and then even further with the complete elimination of foam and a full-length Air-Sole unit Nike Air Maxultimately ending with a bubble sole Nike Air Max Quite literally, buy were running and walking on air.
The Air Max 1 featured an air sole unit with a visible window.
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Iconic first.The third installment of the Air Max line became so iconic it skipped a number and became known as the Air Max 90on account of its debut year.The window got bigger, the upper's overlays got split, and a classic was born.
Blow molding is introduced.Air-Soles could be created without the need for air pressure.
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Air-Soles could now take the shape of the shoes forefoot; meaning they could introduce blow-molded Air-Sole units at the forefoot.Air sole unit visible at the back, blow molded forefoot air-sole unit introduced but not visible.
Inspired by human anatomy, the Air Max 95 featured a visible Air Unit at the front for the first time.A running shoe with a mix of leather, foam and full-length Air-sole unit.
Some notable styles for was the 'Silver Bullet' and 'South Beach' collection.Features a full-length Air-Sole unit similar to AM Although initially overshadowed by its predecessor, Nike Air Max 98 surged back to popularity after its recent collaboration with Supreme.
The brand took inspiration from its past, specifically the Air Max 93 and Air Max and re-coded past iconic styles into something new and fresh.A large volume Air Max unit - the biggest Air sole unit Nike has ever made is the primary feature of the shoe.
Nike released this pair in fun neon colors of yellow, orange and blue colorways for men, women and kids.Initially available in mesh construction followed by the Nike Air Max Flyknit that hit the market in Summer Designed to be a lifestyle shoe that is comfortable, breathable, flexible and not restrictive, the shoe feels the way it looks and stands true to walking on air.
Following the wildly popular launch of theNike introduced its tallest ever air bag titled the Air Max Measuring at 38mm high, the Air Max offers the highest spring in comparison to any other shoe.
Many people credit the Air Max 1 as being the first in the illustrious line of Nike Air Max shoes to feature the groundbreaking visible Air Unit.Tinker Hatfield knew that this revolutionary innovation and design would be hard for some to wrap their heads around and admire, and although he wanted to take his radical idea as far as he could, even he admitted that the Air Max Zero was a step too far.
Hatfield felt that there were too many progressive ideas infused into the shoe that would make it too drastic a first step.Incredibly, almost 30 years later the shoe was released and few would have felt that the shoe was designed in This is a telling tribute of the ingenuity of Tinker Hatfield, a visionary years ahead of his time.
So, the Nike Air Max Zero was placed on hold only to be officially released in The next step was bringing this revolutionary technology to the people.Nike definitely had the pull power to influence the youth and athletes alike.
Many would consider the Nike Air Max 1 to be the first mass marketed shoe.Nike utilized the talent on their roster and created an ad campaign around the Air Max and visible Air-Sole unit.
This was also the first time that a Beatles song was used in an ad, making the commercial all the more powerful.More Air meant greater cushioning upon impact, more spring, less stress, and the upper hand in competition for those that wore Nike Air Max shoes.
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All Day! Every Day! Search for your store, please visit our Store Locations.Nike Air Max 90 The third installment of the Air Max line became so iconic it skipped a number and became known as the Air Max 90on account of its debut year.
Nike Air Max Air sole unit and outsole join without disruption, air sole was visible from the bottom.
Nike Air Max 93 Air sole unit visible at the back, blow molded forefoot air-sole unit introduced but not visible.Nike Air Max 97 A running shoe with a mix of leather, foam and full-length Air-sole unit.
Nike Air Max Shoes Following the wildly popular launch of theNike introduced its tallest ever air bag titled the Air Max Notable Ad Campaigns.
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