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Jun 12, · Aldo is online in India and their products can be purchased from a number of online websites.The added advantage of online shopping is that the details of the products can easily be surfed, in the comfort of your own homes with just a few clicks of the mouse. women's clothing stores locations in california
Shop ALDO Online Dubai.View our range of ALDO shoes and accessories for men, women, and kids at Namshi.We make it easier to shop ALDO online, with fast delivery and a growing product range in our ALDO online shop.Browse the full collection or use the menu to find ALDO accessories, shoes, and other products.
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A shopper may start by browsing products online.Then, she might pick out a few items she likes and go to a store to try them on and purchase.
Or, she may start in a store, narrow down her selection to a few favorites, but make the final purchase from her laptop or phone at home.How can retailers provide high-quality service within these types of multi-channel customer journeys?
The Aldo Group, a Canadian retailer that owns and operates a worldwide chain of shoe and accessories stores, embraced this challenge.They rolled out a number of technology solutions to give customers the best possible experience no matter how or where they shop, including:.
Veronika Sonsev: You look at the customer experience holistically.How do you service customers across both digital and physical channels?Gregoire Baret: We try to align the experience based on new consumer expectations and behavior.
Customers move fluidly from one channel to another.Aldo tries to ensure the experience supports our customers.
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We also show inventory available in each store, connecting favorited products with store inventory to make that handoff seamless for customers and associates.We also know that customers who try on products are 2X more likely to convert online.
Baret: We provide sales associates with a mobile application designed to accelerate everything that they do so they can spend more time with customers.
For example, sales associates have a real-time view of the store inventory via the mobile application.If the product that a customer wants is available in-store, the runner in the back of the store is notified to pick up the product.
If the product is not available, the application will recommend alternatives or suggest another store with stock.Also, if customers are not sure about a product they tried on, they can opt-in to get notifications that remind them to purchase the product later.
Touchscreen displays in Aldo stores where customers can request products in their sizes.
In addition to the sales associate application, stores have touchscreens where customers can browse products and request specific sizes.Most stores in North America are also equipped with beacons which notifies consumer applications to switch to in-store mode, enabling the size-requesting functionality.
We do a lot of exploration and pilots.
When we test new technology, each pilot is compared to 10 controls.Once we know technology is working, we extend the roll out to other stores.Baret: We are very focused on the end user and solving their problems.
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Our consumer mobile application consists of an e-commerce experience and a store service component.The e-commerce experience enables shopping, wish lists and checks of available in-store inventory.
The store services component enables customers to scan products in-store to request their sizes for try-on, and notifies the runner and sales associate directly to bring the product.
This mobile application is new and not yet broadly marketed.Sonsev: As you continue to unify the customer experience, what are some of the new initiatives in the works?Baret: We want to keep evolving the store experience to create a more human connection between customer and associates.
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We envision more personalization and targeted services through store associates.At Aldo, we often use stores to ship products purchased online.To ensure stores are not penalized for shipping product by not having the product in stockAldo optimizes what store is selected for shipping, so stores maintain inventory to service customers walking into the store.
This is a company that evaluates everything through consumer's eyes first.
If those customers encounter a subpar, disconnected, impersonal experience at any point in the journey, Aldo knows its loyalty and sales will suffer for it.I am a retail industry consultant, speaker and connector.
I lead the retail practice for Chameleon Collective and am one of the Co-founders of the CommerceNext summit.I write about how to grow retail and ecommerce in the age of Amazon.
Aldo store experience Courtesy of The Aldo Group.Touchscreen displays in Aldo stores where customers can request products in their sizes Courtesy of The Aldo Group.
Aldo e-commerce site and mobile app Courtesy of The Aldo Group.Veronika Sonsev.Read More.