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Clovia is a premium Indian lingerie brand which promises to be your second skin by providing high-quality lingerie to uplift your confidence from within.Our Clovia bra online collection is part of a long lineup of women's apparel from this brand which includes nightwear, shapewear, swimwear, loungewear and more.Experience the pleasure of. women's clothing stores locations in california
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Born in an engineering family and raised in an engineering atmosphere, Neha always wanted to do something other than engineering, something unique in her own way.She did a BA Hons.

She was yet to discover what she wanted to do in her life when she happened to visit a foreign country.It was there when she realised how open the culture was for their women when they had to buy their lingerie.

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She found the degree of comfort women felt while buying the product and the wide range of choices that they have unlike in India where buying innerwear for women is mostly done through small shops or enclosed sections of the showrooms.

In India, women are too shy to explain their comfort zone regarding their own clothing.This gave a way to Neha Kant and she paved the road for Moods of Cloe which is now popularly known as Clovia Lingerie.

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In a country like India, where women are supposed to be following traditions and call their lingerie with names that cannot be understood by men so easily, it was a big challenge to sell it openly and do the promotions.

Well, it was taken as a challenge by Clovia Lingerie and without any doubt, it did far better than expectations.

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In a country, where talking about lingerie in public or even in person or in front of men is a way too awkward and is met with strange expressions, Clovia made its way quite strongly.

To make it comfortable for the women, Clovia Lingerie brought up the online store for the women where they can easily enter their intimate description without judgements and buy as per their choice of affordable lingerie.

It is noticeable that they have more than 20 patterns for each kind of innerwear along with several more filters which give ample space to the women to buy something which is comfortable to them and fits them perfectly.

Neha Kant started Clovia with her husband and a friend cum lingerie expert.

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Starting her own brand, required manufacturing unit and this was one of the initial challenges for her.On one hand, she required the quality product, experts in designing, sewing experts and on the other, she wanted to develop the product within the means of common women.

She could have easily imported the final product but in order to keep the cost low and support the Make in India concept, she started with her in-house team where manufacturing of the product could be done from the imported best quality fabric.

Another challenge that Clovia Lingerie faced was how to reach women.Opening up stores was not an easy route and it could take years to establish a brand name and using mass marketing could have garnered negative publicity.

She educated women on what type of bra they should use while playing games or during working out in a gym and what fabric should be used in different weather conditions.

To increase women involvement, social media platforms were used.Launching of this Facebook page proved to be a great success for Clovia Lingerie.This made me competitive and ambitious right from the start.

Being a new start-up and that too in an industry which is not openly talked about, Clovia had to compete not only with local vendors and showrooms but also with some big leaders in the market which had their own brand line.

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Clovia managed to make a mark in the industry by introducing creativity in the sector.Every month, Clovia launches more than patterns and designs which are new and are not repeated.

Not only women can feel comfortable with different fabric styling and fit but they can also feel beautiful with a large number of patterns available every time a woman visits the website.

Clovia picked up the right nerve of its customer and provided them with the right product at the right time.

They reached out to the women, made them feel comfortable and beautiful in their own way without taking them out from their comfort zone.Considering the competition that Clovia is facing, it is mainly from Zivame since this is the company that was established at almost the same time and had similar thought work.

Although the online competition has increased, it is interesting to know that the presence of more than one company in the industry has actually increased women awareness towards buying the right lingerie for different occasions.

Comfort can be cute, so your lingerie need not be a drab affair.Well-fitted lingerie can uplift the confidence and mood.

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You deserve that every day! Clovia set the goal regarding women of the country to uplift the mood, the elegance and their confidence.Clovia started with a single factory and the continuous growth has resulted in them into 16 factories where everything is still being managed by Neha Kant herself while she is each and everything on her observation; like material need, product manufacturing, convincing production partner to work on an estimated budget and fulfil the target.

Although net losses increased in FY16 by Rs 9.In addition, a big market in fact an extremely big market lies in the tier 2 cities where shopkeepers are often men and women find it uncomfortable buying lingerie from them and often end up buying whatever the shopkeeper shows.

Educating these women on how they can find the right fit online from their platform is although difficult but definitely not unachievable.They can run campaigns and in the end, be more social!

Your buy address will not be published.Globally, a large number of young and passionate people are coming forward with new ideas and dreams.They start their businesses and give their clovia to the growth of the economy.

Craft Women Market Research is a research-oriented firm that provides you insights about market trends which are focused towards small companies and start-ups.Do I need to subscribe?

We are providing a package for education industry trends that includes a.Market reports for industry segments, b.Case studies that can help online learn from other businesses, c.

Interviews of those having a good experience in this industry.Our team has put in lingerie lot lingerie efforts and time in bringing out the actionable insights for you and for a small annual subscription fee, you can receive well-researched content.

Clovia much content will I for in one year?However, you have a monthly limit to the reports that you can download a maximum of 3 reports any 3 of the listed.

What will I get in the free signup option?Are there any refunds?There will be few case studies that will be free to read and research reports as well which are free of cost.

You can judge from there whether the content will be useful for you or not.We do not offer any refunds and we stand by the quality throughout the year.

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Will I be getting newsletters?We will be sending you a monthly or bi-weekly newsletter so that you get the updates about the new reports, case studies or additional insights uploaded on the website.

My payment is not going through, what should Online do?Kindly email us at info craftdrivenresearch.We will take an action within a day clovia there are errors from the banking end.

So finally, lingerie much should I pay?Do you have any corporate or multiple user plans?Kindly contact us at info craftdrivenresearch.Our team that handles pricing and other decisions is mostly quite generous, so we would recommend lingerie to contact.

Making Conversations Around Lingerie Comfortable In a country like India, where women are supposed to be following traditions and call their lingerie with names that cannot be understood by men so easily, it was a big challenge to sell it openly and do the promotions.

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