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JavaScript seems to be disabled in your browser.For the best experience on our site, be sure to turn on Javascript in your browser.Indian women have come of age.They have evolved and today they are on par with their counterparts in developed nations across the world.
Indian women are breaking from their shackles of male dominated social set up and are charting their own course.Indian women today want to be associated with everything that is trendy, modern and futuristic.
The evolution of inner wear in India is a testimony to the paradigm shift in the outlook and attitude of Indian women.The choices that they eye for in lingerie are a clear indication that Indian women have gone far too ahead from conservative bodices to lacy lingerie.
Sexy lingerie has become the identity of the modern Indian woman.It is obvious that we can understand a woman based on the kind of inners she wears, so a woman progressive in our thoughts and deeds tend to sport the ones that are trendy, sexy and comfortable.
The word lingerie has been borrowed from the French language.In French, lingerie means undergarments both of male and female.
In the Indian context, lingerie is supposed to mean sexy, visually appealing inner wear or even erotic clothing.Remember, padded bras used to be behind glass windows along with saris, skirts and in skirts.
How did we move from traditional bra and panties to stylish intimate wear and sexy lingerie?
But if you want to track down the shift from conservative inner clothes to sensual intimate wear, then we should touch India's brief history of lingerie.Globalization brought this into our social fabric.
Along with several foreign products, raunchy innerwear sneaked its way into the country before Indian manufacturers could read this emerging trend.As an alternative to the corset - the bodices were created in the 20th century.
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MaryPhelpsis credited to develop the first kind of bras and patented her lingerie design which consisted of just two silk handkerchiefs tied together with ribbon straps.Brassiere went through several changes in design and comfort over the years.
Several fabrics were used such as nylon, lace, lycra, polyester etc.According to historians, inner wear came into being during the Mughal rule in India.
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The conservative regime insisted both men and women to adopt underclothing and that is when kacchas or kaupinas came into being.However, women used half-sleeved tight bodices known as 'kanchuka' as their lingerie long before Mughal invasion.
Post independence people used to stitch inner wear.This slowly gave way to readymade inner wear.Then apparel companies began to introduce brassieres to fit the apparels.
Then during 70s and 80s branded undergarments were introduced and that completely eradicated people stitching their own underwear.The globalization in 90s saw the market flooded with foreign lingerie products.
China made fancy lingerie ruled the roost for sometime post globalization as it was completely new to Indian market.Then Bollywood had a fair share in making lingerie popular as actress sported sexy lingerie on movies, then advertising educated people about choosing the right lingerie for comfort and fit.
Sensing the demand, Indian manufacturers began to create sexy lingerie.Now there are quite a number of Indian lingerie brands that are bringing out fashionable and sexy lingerie for women.
Indian companies were late in sensing the demand for quality lingerie in India.Until foreign brands invaded Indian market, Indian manufacturers never infused any fashion element in the lingerie.
They simply made lingerie without any sense of fashion or style.Now Indian lingerie brands are giving sensuous, stylish and smart fitting lingerie for Indian women and men.
In large towns and metros, international brands are dominating.They have different products for each target segment, well established distribution network, top quality merchandise and e-commerce platforms help them woo Indian men and women to buy their products.
Indian national and local brands fight it out for their market share in Tier 2 and 3 cities and rural segments.Lingerie still remains a taboo in several rural pockets in India.
It is estimated that Indian underwear industry is worth INR crore currently and is expected to grow at 19 percent annually.
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Lingerie has become an important aspect of a woman's clothing today.It is projected that she can look nav if she uses right lingerie, giving the oomph factor to her thoughtful figure and making her confidence in her looks buy body structure.
Underwear has progressed swimwear being buy undergarment to something that can be used to make a style statement.From being a basic undergarment, lingerie women progressed into the indulgence attire.
Lingerie market is growing at a steady pace in the recent years as customers get wide choices to look best.For working women, lingerie needs to be functional in addition to being fashionable.
Online platforms have really widened the scope and reach of lingerie products in India.It has opened up tremendous opportunities for lingerie manufactures to try new products to customers.
As per recent estimates, over 60 million women in Women use the internet to make purchases for their day-to-day life needs.Thus, online platforms offer an exciting opportunity to sell quality and fashionable lingerie to women and to equal or more number of men in India women. Increasingly women buy lingerie online women some of the factors like convenience, choice and privacy.
The privacy factor and choosing their own type of lingerie from the convenience of desktop or mobile makes online purchase all the more attractive.More than anything, privacy is the major 'pull factor' for women to go online for buying their swimwear. In addition to lingerie, there is a online rise in swimwear, shape wear, trim wear etc.
Sexy lingerie india every woman's power to seduce her man.It helps women with even the most ordinary body to look sexy.Sexy lingerie not only enhances the sexual appeal of a woman, it also makes her more confident on her own skin.
Sexy lingerie comes in various materials, sizes, design patterns and comfort levels to make india feel more intimate and luxurious swimwear their lingerie.
Sexy lingerie can be worn online on a date or use it to spice up sex life.Lingerie will boost the confidence and make woman love her body.This will help woman make right moves and her date or husband is nav to fall for them.
Swimwear all, sexy lingerie is meant to make your nights all the more fun and exciting.There are various types of sexy lingerie available in the market.Some of nav most popular categories are given below.
It is a one-piece or a two-piece inner wear that comes with a lace.Babydolls don't cover your legs and allow you to expose your shapely legs to enhance your overall nav appeal.
CORSET - When you want to achieve a hour glass figure or want to show your assets a bit more, then corsets of bustiers are the safe bet.They wrap around your body from bust line to the hips in such a way that your body will look in perfect shape that every man would fall for.
Corset gives you a firm fit and gives you a perfect feminine shape.It comes without shoulder straps and are ideal for honeymoon and romantic dates.
This comes with a thin shoulder strap that can hold it from top and has a curvy top to hold onto woman's bosoms.It covers bosoms and flows down little over the thigh.
It allows the woman to expose her shapely legs, sleeves and bulging assets.
It is best suited for those women who have a shapely and curvy body.It combines bra and panties and works as a single undergarment to cover the top and bottom assets of a woman.
Teddyis preferable for those who prefer to look seductively sexy.It is meant for those who have toned and shapely legs.Stockings are downright sexy and can be used by women who are keen to seduce her man.
Women Try One Size Fits All SwimsuitsEdible lingeries combine the love for teasing and lingeries into one hot product.Candy bras, G-strings and crotch panties are some of the edible lingeries that can also serve as post-coital desserts.
Everybody has some kind of fantasy, it could be about pinning down the receptionist or getting hooked to the hot nurse as a doctor etc.This lingerie allows you to break the boredom and allow you to experiment and bring in a fresh excitement and fun back into your bedroom.
Fantasy lingerie is an emerging category that is promising.Despite the fact that Indian women tend to be more conservative than their western counterparts, Indian women has shown a liking for fantasy lingerie.
It is normal for couples to feel boredom after few years of togetherness as their bedroom routines becomes monotonous.
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The intensity and heat of sexual fulfillment begins to douse, soon one partner may show signs of lack of interest and that will affect the other one too.To reignite the passion and to set the tone for an exciting time again, couples across the world are choosing fantasy lingerie.
This allows them to see each other in a fresh light and thus be able to attract each other for a passionate indulgence.People like to browse fantasy lingerie without the fear of running into someone they know.
This is best done from the comfort of their own homes.Many people prefer that these products come packaged very discreetly in couriers.
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Secondly, shopping online bypasses any unpleasantness or discomfort one would witness in stores.Online, there is no need to have an uncomfortable conversation with the sales staff men while you choose a particularly erotic piece of lingerie.
A recent research also showed that men, who otherwise feel uneasy about venturing into a lingerie store, can now easily buy products for their partners online.
A discreet delivery service which online e-tailers offer is the key to success in this market.When you want to have sexy lingerie just for seduction or bedroom fun, then you need to choose a lingerie type in which you can look really good.